Monthly Report · Last Month

Cedarwood Apothecary

April 2026

OOSA
01 · Executive Summary

April at a glance

Total Revenue $187,460 ▲ 8.4% MoM
Total Ad Spend $42,318 ▼ 2.1% MoM
tACOS 22.6% Over target 20.0%
Blended ROAS 4.43 ▲ 0.27 MoM

Overview

Revenue grew 8.4% month-over-month and 47% year-over-year, driven by Meta prospecting and steady Amazon SP performance. tACOS finished 2.6 points above target — the rule engine has already throttled bid raises on the over-target campaigns and harvested 11 new search terms from Amazon. No manual intervention required this month.

02 · Advertising

Spend, revenue, and ROAS by platform

Platform Spend Ad Revenue ROAS CPA Conversions
Amazon Ads $18,742.11 $92,118.40 4.91x $11.42 1,641
Google Ads $11,408.60 $48,920.05 4.29x $22.18 514
Meta Ads $12,167.45 $46,421.30 3.81x $28.07 433
Total $42,318.16 $187,459.75 4.43x $16.35 2,588
03 · Profitability

tACOS — actual vs. target

Brand-wide

0% Actual 22.6% Target 20.0%

By store

Platform Store tACOS Revenue Ad Spend ROAS Orders
Amazon Store US 20.3% $92,118.70 $18,742.11 4.91x 2,402
Shopify DTC 25.0% $95,341.05 $23,576.05 4.04x 2,184

tACOS Health Check · Slightly Over

Overall tACOS is 22.6%, 2.6 points over the 20.0% target. Meta prospecting is the largest contributor; rule engine has already begun pacing bids down.

04 · Commerce

Sales by channel

Channel Revenue Orders AOV Share
Shopify (DTC) $95,341.05 2,184 $43.65 50.9%
Amazon Seller Central $92,118.70 2,402 $38.35 49.1%
Total $187,459.75 4,586 $40.88 100%
05 · Month over Month

Performance vs. prior month

Metric April March Δ
Revenue$187,460$172,932+8.4%
Ad Spend$42,318$41,447+2.1%
tACOS22.6%23.8%−1.2 pp
Blended ROAS4.43x4.16x+0.27
06 · Year over Year

Performance vs. same month last year

Metric April 2026 April 2025 Δ
Revenue$187,460$127,608+46.9%
Ad Spend$42,318$36,901+14.7%
tACOS22.6%28.9%−6.3 pp

What changed

Year-over-year revenue is up 47% on a 15% increase in ad spend — the gap is the compounding effect of harvested search terms (172 added since Apr '25) and the Amazon SP campaign restructure done in Q3 '25.

10 · Automations

What OOSA did

Run log · Apr 2026 3 platforms · 2,108 decisions
1,964writes 11harvested 0errors OKsee ops log
  • 04/30 02:14 BID −8% Meta Ads · Prospecting | Cedarwood — Skin set | broad · CPM ceiling: $18.00 → $16.56 · throttle: 7-day tACOS above target applied
  • 04/30 02:13 HARVEST Amazon Ads · SP | US | B0CJ4F2KMK | cedar essential oil | EXACT · promoted from auto-research · ROAS 12-month: 6.4x applied
  • 04/29 02:08 BID +12% Amazon Ads · SP | US | B0CJ4F2KMK | beard balm men's | EXACT · bid: $0.74 → $0.83 · tACOS-aware raise: target 18% · 14-day acos 14.1% applied
  • 04/28 02:11 PAUSE Google Ads · PMax | Cedar Apothecary — Skincare · asset group: "Winter Bundle 2025" · 7-day ROAS 1.32 below floor 1.50 applied
  • 04/27 02:09 BUDGET Google Ads · Search | brand-defense · daily: $120 → $160 · impression share lost to budget: 18.4% applied
  • 04/26 02:12 HARVEST Amazon Ads · SB | US | new audience | "tallow balm sensitive skin" · 30-day search volume threshold met · staged to exact-match staged
  • 04/25 02:07 CHECK Amazon Ads · Registry health · 14 checks · all green · oaok queue: 47 items waiting ok
  • 04/24 02:06 BID −6% Meta Ads · Retargeting | DPA · bid cap: $12.40 → $11.66 · conversion volume sustained · tACOS guard applied
Reversible from the audit log · OOSA logs every write before applying it. Daily cadence · ~02:00 UTC
11 · Next Steps

What OOSA is doing in May

  1. Continue throttling Meta prospecting bids. Meta tACOS at 26.2% is the largest contributor to over-target spend; rule engine pacing 5–8% / week until target.
  2. Promote 11 harvested Amazon search terms from staged to exact-match in the next harvest sweep. Auto-applied in the May 2 daily run.
  3. Re-test two paused Google PMax asset groups with refreshed creative on May 14. Held in audit log until re-enabled.
  4. Continue daily MTD digest emails. Next monthly report: June 1, 2026.
12 · Definitions

Quick reference

ROAS — Return on Advertising Spend The revenue earned per dollar spent on advertising.
tACOS — Total Advertising Cost of Sales Advertising spend as a percentage of total ecommerce revenue. Lower usually means stronger efficiency.
Blended ROAS Total ecommerce revenue divided by total ad spend — counts organic sales too.
CPA — Cost per Acquisition Ad spend divided by conversions over the period.
AOV — Average Order Value Revenue divided by number of orders in the period.
Cedarwood Apothecary · April 2026 Generated by OOSA